Equal parts online comic and commentary, Penny Arcade (http://www.penny-arcade.com) covers videogames in a way that is genuine, insightful and respected by the gaming community. What started as a hobby for Jerry "Tycho" Holkins and Mike "Gabe" Krahulik has, over 8 years grown into an online phenomenon that serves 55 million page views a month to millions of readers worldwide. In addition to the comic strip and PAX, Penny Arcade also manages Child’s Play (www.childsplaycharity.org), a gamer-driven charity for sick kids in Children’s Hospitals across the world.